Strategic Social Media

I taught this course at the Manship School of Mass Communication (MC 4002) in Spring 2014 and 2015. This course taught students fundamental and advanced principles of using social media for strategic communication, from two-way engagement, to visual communication, to social media metrics and analysis. I brought a unique angle to the class by having students live-tweet class lectures and actively engage with both audiences and other public relations professionals in social media environments.

Syllabus PDF.

Course PowerPoints on Slideshare (Search #Manship4002).